SEASIDE, Calif. – Cal State Monterey Bay Athletics is proud to announce a new partnership with Influxer, an innovative platform that will empower Otter student-athletes to capitalize on their name, image, and likeness (NIL).
 
Influxer, an approved licensed NIL vendor with Cal State Monterey Bay, will host a complete NIL merchandise store for all Otter student-athletes who choose to participate, featuring officially licensed apparel with their names and jersey numbers. Influxer has partnered with more than 300 colleges and universities throughout the country to create an opportunity for student-athletes to benefit from their personal brand with high-quality, customized gear.

"This is the kind of opportunity that NIL was made for," Director of Athletics Kirby Garry said. "We are excited to be able to connect our student-athletes to fans through Influxer."

Each student-athlete will be able to create their own webpage linked to the MB x Influxer Platform. Influxer works with student-athletes to personalize co-licensed products and oversees fulfillment of orders as well as payment processing. An easy-to-use mobile app allows student-athletes to apply to marketing campaigns, post deliverables, and conveniently receive payment after completing deals. 
 
Influxer provides training and handles tax documents to assist student-athletes in their NIL journey. Sales through Influxer benefit both the individual student-athlete and the Cal State Monterey Bay Athletics Department through a mutual licensing agreement. Deals through Influxer are non-exclusive, allowing student-athletes to pursue other NIL opportunities as well.

"The NIL landscape is constantly evolving and working with Kirby Garry has been an amazing opportunity to see the vision they have for Cal State Monterey Bay providing great options through Influxer for their student-athletes. " said Influxer Vice President, Keith Miller. "They see this as not simply a transactional opportunity, but as an opportunity to develop long term skills for life."
 
For more information and to purchase co-branded apparel, visit the MB x Influxer Platform.